Business Developers
Wikipedia: "Business development and its associated tasks and processes are often indiscernible from traditional management and marketing approaches, such as strategic management, marketing management, sales and marketing, and entrepreneurship."
So...why should you have them?
Any company has general management, marketing and sales executive roles; unless those folks don't do what they are supposed to do, you don't need Business Developers.
They usually tend to be those (poor) guys attending lots of calls and meetings, requesting tons of reports, producing a zillion power points, but accountable for nothing and with no budget...if the guy is a good performer, probably he will burn out, and if it is a poor performer, he will feel at home or even better, like at SPA.
Once again, the root cause of biz dev roles is a lack of leadership, failing to set the right priorities and refocusing the whole organization accordingly.
True leaders see the future and have no fear to risk the present for the future. Night school managers cannot see the forest for the trees, just care about today's targets and allocate a biz dev role to focus on strategic initiatives, instead of refocusing the department, business unit or company.
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